Features
Everything the studio runs on.
Built for pottery and ceramics, not a generic booking tool with clay bolted onto the side. All of it is on both plans, at one price.
Taking the money
Bookings and dues, on your own Stripe account, landing in your own bank.
Classes and booking
Multi-week series, single workshops and private events. Templates define the content, each run gets its own dates, and every meeting is tracked separately. Waitlists promote and charge automatically, without anyone working a list.
Memberships and perks
Plans bill through your own Stripe account. Perks (monthly hours, unlimited access, included firing weight, discounts) attach by plan or tag and track consumption per period. You can change a plan price whenever you like.
Point of sale, invoices and tax
Sell clay, tools and glaze at the counter on Stripe Terminal. Firing fees, invoices that chase themselves when overdue, and tax rates handled properly rather than approximated.
Gift cards and studio credit
Gift cards, account funds and a member wallet, all reconciling into the same ledger as everything booked online.
Running the floor
The parts of a clay studio that generic booking software has never heard of.
Kiln and firing
Log pieces in, move them through bisque and glaze, mark them ready. Fees by size and cone. A configurable reminder cadence chases pickup until the shelf is clear, with the shelf number in the message.
Members and check-in
A door kiosk members tap to check themselves in. It feeds studio-hour perks, visit streaks, a live roster of who is in the building, and the retention model that notices when someone stops turning up.
Registration forms and waivers
Attach a form or a waiver to a class and collect it at booking, rather than chasing paper at the door.
Dashboard and agent feed
Today’s classes, check-ins and pending AI suggestions on one screen, with a plain-language summary of what got handled overnight. A command palette gets you anywhere without hunting through menus.
The front desk
The part that is actually different. Nobody else in ceramics ships this.
AI front desk
Answers member questions over SMS, reschedules, quotes your cancellation policy and reports kiln status, around the clock. Anything it is unsure about comes to you instead of being guessed at.
Retention, leads and broadcast
A nightly pass flags who is drifting and drafts a message in your voice for you to approve. A pipeline runs from first enquiry through tour and trial. Segments let you preview an audience before you send to it.
Automated email
Booking confirmations, class reminders, cancellation and renewal notices go out on their own, in your studio’s timezone. Win-backs and follow-ups are there too, switched off until you want them. Every commercial email carries a one-click unsubscribe.
Fitting into what you already have
You should not have to rebuild your website or move your accounts to adopt this.
Embed widget
Already have a website? Drop in a snippet and booking or membership signup renders inline, sized to fit, without sending anyone off-site or costing you the pages you already rank for.
Already selling on Shopify?
Keep your storefront and your checkout. Connect your store and BookClay imports your class products and past orders, so your roster, check-in, kiln and memberships run here without moving your sales anywhere.
Your accounts, not ours
Payments through your Stripe, texts through your Twilio, marketing through your Klaviyo or Mailchimp. You stay the account holder, so the customer relationship and the data stay yours, including on the day you leave.
Webhooks and an API
Signed events for member created, booking confirmed, subscription changed and lead converted. Plus API-key endpoints for classes, bookings, members, kiln and messages, so the rest of your stack can react.
Not built yet
Four things competitors have that we do not
These come up in evaluations, so it is better you read them here than discover them in week two. They are on the list, but they are not shipped, and a features page that quietly omits them is not a features page.
- Wheel and equipment reservations. Members cannot book a specific wheel for a specific hour yet.
- Class packs and punch cards. Prepaid session bundles that decrement as they are used.
- Kiln loads as planned batches. Pieces are tracked individually and grouped loosely, not scheduled as a load.
- Fine-grained staff permissions. There are three roles today: owner, assistant, instructor.
If one of these is the whole reason you are shopping, say so and I will tell you honestly whether to wait or to buy something else.
Fourteen days, no card
See it with your own classes.
Bring one class and a handful of members. Setup takes about ten minutes, and there is no call to sit through first.